Today's Notables
Announcing the Inception of PEACE: the New Battery Device Department
December 2006
Hisashi Furuichi
President and C.E.O.
As you may know, the end of the year for our company is November
20th, bringing a close to our 59th period. I am writing this Notables
one month prior to that close and although it is still too early
to announce our results at this very moment, I can say that we are
very close to achieving our financial targets for this period. Beginning
November 21st, we will be starting the 60th period under the current
midterm business plan, "RESET" which emphasizes "Re-Engineering"
of our operations from the viewpoint of sustainability in the many
facets of our business. In May of this year, the new Corporate Law
came into affect and in order to comply, we had to change our bylaws.
The major change was the establishment of involvement in accounting
affairs. The Corporate Law now requires the participation of a tax
accountant or CPA, tax auditory and statutory auditor to participate
and hold an official position on the board of directors. "Accounting
participation" means that financial statements are developed
by an internal employee who participates at directors' meetings
to get approval of financial statements and who has the duty to
make certain that there is no falsification in any of the financial
statements. The revision of the law enhances the reliability of
the financial information from a third party perspective. With the
new requirements, Mr. Takemoto, a tax accountant, who has been an
auditor up to now, has assumed the responsibility of financial affairs
and will take his new position beginning this year.
Aside from the above changes, we have two other major tasks this
year. The first is changing the accounting period from November
20th to the end of March. This may cause some inconvenience for
our customers and other business partners as our deadlines and company
registration changed; but there are several merits to this change
and therefore, we decided to go ahead. Therefore, the period starting
November 21 will be 4 months and 10 days which is highly irregular,
but we hope you will understand and cooperate as we make this transition.
The second major task was the establishment of a new department
as the title of this Notables suggests. Currently the Sales
department for Primix is divided into Chemicals/Energy, Pharmaceuticals/Cosmetics/Food,
Sine Pump, and Overseas Sales. The industry that the customer is
in determines the responsibility of the Sales Section. However,
we felt it necessary to have a special task force other than the
Sales Department to address the ever changing conditions in the
world. When I say "conditions in the world," I am specifically
referring to nothing other than batteries. Personal ownership of
cellular phones in Japan only right now is over 93,000,000 phones
which is about 93% market saturation. On a global level, 570,000,000
people own personal computers, which is expected to rise to 1.3
billion by 2010. A number of different types of batteries are used
in personal computers and among them, laptops, require a secondary
storage battery. Vehicles also require batteries. Fossil fuels are
extremely expensive; there's a global cry to reduce CO2 emissions;
and the demand for hybrid vehicles that use hydrogen and lithium-ion
fuel cells is rising. Technological developments continue to improve
and enhance fuel cells and solar batteries use for household equipment
and products. In the next five years, the market for electrical
storage devices is expected to grow 83%.
Under these circumstances and with our current track record of
mixers used in battery manufacturing processes, we have determined
through our research that we can help our customers improve the
quality of their product while dramatically decreasing production
time with our patented thin-film, high-speed mixer. Therefore, beginning
this period, we have established a department devoted to this specific
area and named it "PEACE," which stands for "Processing
Engineering Achieving Clean Energy." As the name suggests,
the department will specialize in developing mixing applications
in manufacturing processes that contribute toward products using
"clean energy." The word "PEACE" suggests that
through the use of clean energy, we can reduce of CO2 emissions
and slow the pace of global warming toward a more peaceful coexistence
with Mother Earth. PEACE will not be a Sales Department in the traditional
sense. Staff specialized in technological development, engineering,
and customer testing that our customers demand, will provide consultative
sales on processing engineering in the area of battery manufacturing
and work toward the development of a system that can capture the
needs of the battery device industry from a number of different
facets. We also plan on enhancing our facilities by establishing
a specialized battery device laboratory for customer-visit testing
at headquarters and the Saitama branch office.
We look forward to the support and cooperation of our stakeholders
as we put our best foot forward in our vigorous and energetic progress
toward a new phase in our growth and development starting this period
and from April of next year.
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